Duration: October 2019
Role: Research, UI/UX Designer, Publishing assets and App Marketing Design
Team: Lonnie Coffman - Developer
PROJECT
OVERVIEW
PROBLEM
Teaming up with AMA Las Vegas and the UNLV Fine Arts department, MobileSoft sponsored the event by providing the annual UNLV Art Walk with a mobile app. Working along sided student graphic designers and the Fine Art Department execs, we were given a short timeline to design, develop and publish the Mobile App.
SOULUTION
In order to address this problem, we decided to give the app enough functionality for patrons to easily explore and locate the variety of exhibits on display.
SITE
MAP
OVERVIEW: SITE MAP
The image below is an image of the final sitemap for the UNLV Art Walk App. The app structures information into the main options from the "Home" page: "Notifications", "Menu Tab", "Art Exhibitions", "Schedule", and "Social".
MY APPROACH
Based on research, I identified the opportunity of how the design and user experience of the Mobile App can help users at the UNLV Art Walk explore and easily navigate event.
PRIMARY
PAGES
PRIMARY PAGES: SPLASH, HOME & MENU TAB
Theses three pages act as the apps front line of the chain of primary pages. These pages serve as an introduction to the Art Walk event and key features. It encourages guests to easily navigate guests through the event and encourages users to learn more.
PRIMARY PAGE:
FUNCTION 1
PRIMARY PAGE: ART EXHIBIT FUNCTION
Users can access all exhibitions throughout the art walk. The content page is separated by each exhibit location and is broken down by detail in the secondary pages.
PRIMARY PAGE:
FUNCTION 2
PRIMARY PAGE: SCHEDULE
Users can navigate the schedule throughout the art walk based on what quadrant they're in. Each quadrant button leads to the schedule a quadrant and breaks down the exhibit title, location, time and brief description.
PRIMARY PAGE:
FUNCTION 3
PRIMARY PAGE: SOCIAL MEDIA, SPONSORS AND NOTIFICATI
What can be seen as a secondary function, the social media and sponsor pages are served as informative pages for exposure. The primary function of the bunch is the push notification feature. Users can receive notifications throughout the event about anything, everything from new exhibits being displayed, food vendors and schedule updates.
PUBLISHING
APP STORE PUBLISHING ASSETS
Once app was approved by UNLV Fine Arts department, I created all assets needed for both the Android and Apple app store: Screenshots, App Icons, Feature and Promo.
MARKETING
POST APP LAUNCH
Marketing assets designed to drive app downloads on social media accounts: Facebook, Twitter and Instagram (post & story).
